Behind The Scenes

Hi, I am Yashna Tayal, founder of this brand. I am a Fashion Designer and have I graduated from Griffith College Dublin with a BA Hons in Fashion Design. I have always dreamt of being a fashion designer and launching my own brand. 

I guess you might be wondering why there is so much orange on the site, well that's because orange is my favorite colour since I was a child.

My mission is to make an impact on people and communicate a story to help them think and act to make this world a better place for everyone. I want to make people feel safe and comfortable. Everything is about choices, but having a choice is a privilege and many of us still don't have that. I am offering the world the choice to wear whatever they want free from any labels or barriers. Our clothes are not limited to one gender. I believe its time we break down gender barriers in fashion, clothes are symbol of expression and not gender identification. I am targeting customers who are strong individuals who do not want to be dictated by society, they are not afraid to express themselves, their views and their identities, regardless of social views.